90min and Climate Clubs team up to launch Fulham kit highlighting flooding concerns
When we hear the phrase ‚climate change‘, most people tend to have an image in their mind of a polar bear stood on a melting ice cap somewhere far away.
However, Climate Clubs are challenging that vision with their latest project called ‚Close To Home‘. The non-profit are keen to use the power of football to raise awareness that climate change is an issue that’s right on our doorstop, and how it can directly effect the things we love and are passionate about – including the beautiful game.
Research shows that 23 out of the 92 English league stadiums are set to be flooded by 2050. Clubs are also being effected right now, with teams like Tadcaster and their Ings Lane ground being flooded seven times since 2020 alone.
To raise awareness to the threat flooding poses to football, 90min and Climate Clubs have teamed up to launch an exclusive Fulham home jersey with the help of ethically-minded designers.
The kit features a wave across the shirt in the shape of the iconic River Thames. The red fabric around the mid-riff of the jersey is a symbolic warning that Fulham’s stadium Craven Cottage, which sits right on the banks of the river, is in serious danger of being effected by climate change in the coming years.
On the back of every shirt is the name ‚Flooded‘ and number ’23‘, to accentuate what could effect the club very soon.