Inter have launched a new club badge and ‘visual identity’ that will feature on kits from the start of the 2021/22 season, building the design around the letters I and M.

I represents Internazionale and the M is intended to reinforce the bond between the club and the city. The club also wants a new identity narrative to play on the letters in reference to the English phrasing ‘I am’.

I M FC Internazionale Milano.
What I M comes from what I have always been.
I M open to the whole world and rooted in one city. #IMInter pic.twitter.com/iQVzmyrE3u

— Inter (@Inter_en) March 30, 2021

The current club badge already features the letters, but the new design makes them a much more striking aspect, with the white a much sharper contrast against a blue background than before.

Inter explain: “The I M narrative stems from a journey through the corners of Milan, a city that shares with Inter a strong historical component, is emblematic of tradition and innovation, culture and style, and uses its values and character as the base upon which to build its future.

“The narrative is told with the help of personalities from the spheres of sport, entertainment and culture, who make appearances as we tell the story of this significant change.”

The new badge has already had a mixed reaction on social media, with some users even observing that it looks like an upside down Volkswagen logo.

These Serie A clubs are taking so many L’s man 🙁 pic.twitter.com/QrFc71D53l

— Liam (@OfficialVizeh) March 30, 2021

Serie A rivals Juventus received a similar backlash when they reimagined their badge in 2017, drastically scrapping all previous inspiration and looks and focusing on the letter J.

Inter have at least retained an element of tradition in the shaping and overall intention, but it is so far not proving to be a popular move among many fans and neutrals.

For more from Jamie Spencer, follow him on Twitter and Facebook!